Phil Pauley Blog

Thursday, 30 September 2010

The Value of Incorporating 3D in Web Pages

Historic Development in Web pages

In practical terms the basic end customer demands and needs expressed to Web companies have evolved very little over time since they are more related to the demand of the business and the market than the web itself.

Early websites were more like online brochures, before companies began to focus more on the need for those pages to actually be able to generate enquiries and sales. The need to measure, monitor and manage these sales through more detailed stats packages then went hand in hand with the need to make web pages rank as highly as possible search engines. In the meantime customers were focusing on the need to update the design elements of their pages, and welcomed the increased functionality and animation that e.g. Flash movies offered them. Web companies also tried to deal with the challenges and opportunities posed by the dominance, growth, and increasing sophistication and diversity of Google.

Today, many businesses have essentially moved onto the Web and therefore the pressure on Web companies to make the right decisions, and offer the right range and quality of services has never been greater. One thing however has remained vitally important – getting the customer’s message across effectively.

Getting the Message Across

Challenges to getting a marketing message across include among other things:

Ongoing competitor and market activity
Ongoing search engine evolution
Multiple Platforms and fragmented markets
The limitations imposed by budgets, time, resources
Getting and holding the attention
and interest of website visitors.

Adding Value with 3D and Interactivity – 

                                                 -The Ultimate Design

Google’s focus on the need to deliver its customers to web pages and broadening categories of ‘content’ which provide a good and value adding experience is an indicator and reflection of the needs of all web users, whether businesses or individuals.

For today’s web companies, offering customers the ability to use and incorporate the latest 3D and interactive technology in their web presence provides a virtuous, value adding, competitive advantage for both Web companies and their customers.

What 3D and Interactive Web Content Can Offer the End Customer

The seamless incorporation of 3D Modelling and Interactive Web Page Design can allow customers to:
Grab and hold the attention of visitors, and involve them in the page and the marketing message like never before.
Allow true visualisation, online tours and exploration of technical, architectural, industrial and product representations online.

Create a more effective platform and environment for demonstrations, e learning, and sales generation.
Add value to website visitor experiences and increase conversion rates.

How Can a Web Company Offer Interactive Web Pages to Its Customers Today?

Outsourcing of Interactive Web Pages to a high quality 3D Visualisation and Content Provider is a relatively risk free, affordable and fast way to literally add a whole new dimension to the current product and service portfolio. Some such specialised companies can also offer a whole range of other 3D products and services including Interactive PDFs, Showreels, and Corporate Presentations through 3D Modelling. The benefits to Web companies can include:

Increased profits and upselling opportunities
The chance to stay one step ahead in what is typically fast moving industry
Greater customer satisfaction and loyalty
The opportunity to enter different markets at a higher level.

For more information about how your Web company could easily outsource its interactive web page and 3D requirements, call Pauley Interactive on 01908 522 532 on contact us online.