Phil Pauley Blog

Thursday, 30 September 2010

The Value of Incorporating 3D in Web Pages

Historic Development in Web pages

In practical terms the basic end customer demands and needs expressed to Web companies have evolved very little over time since they are more related to the demand of the business and the market than the web itself.

Early websites were more like online brochures, before companies began to focus more on the need for those pages to actually be able to generate enquiries and sales. The need to measure, monitor and manage these sales through more detailed stats packages then went hand in hand with the need to make web pages rank as highly as possible search engines. In the meantime customers were focusing on the need to update the design elements of their pages, and welcomed the increased functionality and animation that e.g. Flash movies offered them. Web companies also tried to deal with the challenges and opportunities posed by the dominance, growth, and increasing sophistication and diversity of Google.

Today, many businesses have essentially moved onto the Web and therefore the pressure on Web companies to make the right decisions, and offer the right range and quality of services has never been greater. One thing however has remained vitally important – getting the customer’s message across effectively.


Getting the Message Across

Challenges to getting a marketing message across include among other things:

Ongoing competitor and market activity
Ongoing search engine evolution
Multiple Platforms and fragmented markets
The limitations imposed by budgets, time, resources
Getting and holding the attention
and interest of website visitors.

Adding Value with 3D and Interactivity – 

                                                 -The Ultimate Design

Google’s focus on the need to deliver its customers to web pages and broadening categories of ‘content’ which provide a good and value adding experience is an indicator and reflection of the needs of all web users, whether businesses or individuals.

For today’s web companies, offering customers the ability to use and incorporate the latest 3D and interactive technology in their web presence provides a virtuous, value adding, competitive advantage for both Web companies and their customers.

What 3D and Interactive Web Content Can Offer the End Customer

The seamless incorporation of 3D Modelling and Interactive Web Page Design can allow customers to:
Grab and hold the attention of visitors, and involve them in the page and the marketing message like never before.
Allow true visualisation, online tours and exploration of technical, architectural, industrial and product representations online.

Create a more effective platform and environment for demonstrations, e learning, and sales generation.
Add value to website visitor experiences and increase conversion rates.

How Can a Web Company Offer Interactive Web Pages to Its Customers Today?

Outsourcing of Interactive Web Pages to a high quality 3D Visualisation and Content Provider is a relatively risk free, affordable and fast way to literally add a whole new dimension to the current product and service portfolio. Some such specialised companies can also offer a whole range of other 3D products and services including Interactive PDFs, Showreels, and Corporate Presentations through 3D Modelling. The benefits to Web companies can include:

Increased profits and upselling opportunities
The chance to stay one step ahead in what is typically fast moving industry
Greater customer satisfaction and loyalty
The opportunity to enter different markets at a higher level.

For more information about how your Web company could easily outsource its interactive web page and 3D requirements, call Pauley Interactive on 01908 522 532 on contact us online.

Friday, 24 September 2010

Saudi Arabia Rainforest Project


Phil Pauley has been travelling to Saudi Arabia for the past few years inline with its growing interest in renewable energy investment and an increase in Cultural Tourism and Education within The Kingdom.

Forget stereotype ideologies, Saudi Arabia is driving the region with a huge increase in inward investment towards sustainable infrastructure and is striving to increase their "green profile" globally.

The Saudi Biome project embraces all of the above, sustainable energy, cultural tourism and educational opportunities for the entire region. This will be a real rainforest environment in the desert!

If the plans are approved within the coming months partners will be selected to build the worlds largest undercover Biosphere created within one of the hottest and hostile environments in the world.

Phil's outline concept design incorporates a waterfall, aquarium, eating areas, a hotel, commercial and residential units, a shopping centre and a central viewing area and restaurant at the very top.

 










Sub Biosphere 2

The Sub Biosphere 2 has been featured on CNN, click here to see it.
From an early age Phil Pauley has been visualising marine habitat concepts. In 1997 his dissertation "Water, water everywhere" centered around a design for a self-sufficient marine habitat entitled Sub-Biosphere 2 inspired by the trails of the Biosphere 2 Project in the USA.

He has had letters of support from a wide range of governmental departments including the Prime Ministers Office, Global Corporations such as Virgin Management and international celebrities such as Sir David Attenborough.

His research into establishing a Global Marine Research Program through the implementation of a self-sustainable underwater habitat remains his passion and his ultimate life experience goal. His commitment to preserving life, sustainable design and environmental awareness is at the forefront of all his work.

For further information please contact info@philpauley.com
Visualisation by: Pauley Interactive














Bi Computing™ - Back to Back Computing



Bi Computing, the latest concept from concept designer Phil Pauley, with a Back to Back Monitor is the next generation of computer must haves. Not only is Bi Commuting designed for the home entertainment market but is also designed as a solution for best practice business policy. 

It provides the perfect platform for gamers, internet surfers, business applications or watching TV and movies all at the same time, in the same place. It's a computer system designed for multi-user application to reduce costs and energy consumption, increase production and reduce waste. For further information please contact info@philpauley.com

"Each of the two screens can, incidentally, be used to run from a separate source, which could mean the end of playing games versus watching TV fights in many a household up and down the land." (Times Online) 
 
Visualisation by: Pauley Interactive

Urban Tree Planter™




The Urban Tree Planter designed by Phil Pauley and developed by Pauley Interactive and Waterman Group PLC will help architects, developers and specifiers achieve a number of key sustainability goals in all kinds of developments. 

The Urban Tree Planter provides a solution to the modern urban environment, where space is restricted, planning permission is complex and hard to achieve, and greenery is becoming ever more important.

It is the first attempt at Standardising urban Tree installation and management where natural tree growth will be restricted due to underground services. For further information please contact info@philpauley.com

"A modular planting system that allows trees to be planted in difficult urban situations was launched at Ecobuild." (Horticulture Week)

Hydrostatic Turbines™




Hydrostatic Turbines™ are self sustainable electric power plants designed to operate underwater at depth.

The Turbines are situated in groups of "cells" and consist of the "Body" and the "Cap" which acts like a pump.

Electricity can be used on land through a connecting electrical umbilical cord or through retrieving the "Storage" cells.

Each unit acts like an electricity generating "spinning top", sustained by the continuous pumping action of the (handle) Cap.

Electricity is generated by the external atmospheric pressure on the Cap interacting with a system of magnets that turn a turbine repetitively.

Designed by Phil Pauley and visualised by Pauley Interactive, Hydrostatic Turbines will revolutionise the way the World produces sustainable electricity.

Halo Intersceptor - One Car - 360° Transportation™







Designed by Phil Pauley The Halo Intersceptor is a multi functional vehicle, based around one car that can couple with several vehicle attachments to form the basis of private air, sea and land travel. The next generation of super sports, leisure and business travel. A unique and cutting edge opportunity to experience the ultimate in multi-faceted transportation designed and developed for the most discerning independent traveler.

No need for superlatives, no hyperbole, just desire and good business sense... For further information please contact info@philpauley.com

"A Pauley Interactive creation, the Halo Intersceptor is the future of travel as we know it. Imagine being able to drive your car to the airport, fly it over water and land in a faraway island all in the same vehicle. " (Trend Hunter)